OverviewWhat could a prospective customer find out about you and your business online? How would you handle the negative fall-out from an inadvertent tweet or on-line feedback from a customer? Virtually all purchasing decisions are emotionally-driven and the likelihood of someone doing business with you is significantly influenced by what they can find out about you and your business via a simple Google search.
Who is Reputation Management, Social Media & IT aimed at?Anyone from any organisation who uses social media as a promotional tool and who wishes to use it more effectively
Course Length1 day
On completion of the course, participants will understand how to influence the online image of themselves and their business through both planned promotional activities and the adoption of proven strategies to respond to online criticism or complaints. Specifically: